G'day,
In web site marketing and general marketing - perception is reality.
When something's expensive you assume it's higher quality.
When something's cheap you assume its poorer quality.
In order to charge more you need to create value.
To create value you need to educate your client on why they should pay more for your product or service.
A lot of businesses only seem to think about the purchase stage when they're trying to create value for their product or service, but the buyers experience extends to:
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