Let's assume your already doing your google adwords campaign. A great web site marketing strategy includes advertising in a number of mediums as well, such as:
newspaper
radio
letterbox drops
yellow pages
targeted newsletters
magazines
television
But, how do you know which one will work for your business.
Start with your ideal client, and work out what they read and listen to.
If you've got existing clients ask them what newspapers they read, what sections of that newspaper they read, and what days they're likely to read it.
Ask them what radio stations they listen to, which shows, and what times.
This will give you the necessary feedback you need to start a targeted campaign.
Where are the clients you're trying to reach?
Are your prospective clients:
within 3 kilometres of your business
in your state
national
international
Start by spending small.
One of the things we do is spend a small amount, test, and measure.
Start by spending a couple of hundred dollars on your advertising.
Try a certain position in a newspaper, magazine, newsletter, or radio slot. If it's not successful try a different position, or a different day, or a different medium.
Advertising shouldn't be expensive because it should be giving you a great return on investment.
If you spend a couple of hundred dollars and it's successful, see what happens when you take a larger ad in the same publication, or add a new medium.
To work out the best form of advertising for your business. Start with your ideal client, understand what they read/listen to, and where they're located.
Then start with a small budget and test and measure. |
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