Copyright 2006 Mike Adams
One of the biggest mistakes people make when they start selling resale rights products is doing exactly the same thing in the same way as everyone else. Another big mistake is doing what nobody else is doing.
Sound a bit contradictory? Here's what I mean...
Dan Kennedy is one of the greatest living direct marketers. In his eBook, 63 Killer Marketing Strategies, Dan says, "If you offer the same product or service as someone else, one of you is unnecessary."
Sounds a bit scary when we're talking about resale rights, doesn't it? Think more people than just you might be selling the same thing?
On the other hand, if you're trying to sell something that is totally different from what everyone else is selling, that can be a bit scary too. It's possible you might have thought of something brilliant that no one else has... but in a world of six billion people, you're more likely to find that others have had the same idea but found there just wasn't a very good market for it. That doesn't guarantee you couldn't do it more successfully. But it does mean you might have to work harder to convince people they need your product.
So what's the solution? The solution is to imitate what others are doing successfully - but without duplicating them exactly. Here is an example:
Maybe you notice that many, many people are selling a product that is a package of many resale rights products. You have master resale rights for the product, so you decide to sell it too. You set up a site using the sales page provided with the product, the graphics provided with it, etc.
If you get traffic to the website, you will make some sales. The problem is, that's what almost everyone else selling that master resale rights product does too, because most people won't take the time and effort to do something different.
You need some way to differentiate yourself, to brand yourself, while using the concept. You already know the concept works - many people have bought that package and are selling it! So the concept of bundling a number of master resale rights products together in a package, branding it, and selling it till it spreads like wildfire is a good concept that's been proven to work. But what if there was a way to double the number of sales you make that way? Or triple them? How can you do that? By varying what you do just enough to differentiate yourself. For example:
Maybe you decide to package it with a group of other master resale rights products that appeal to the same market. Or maybe you change the graphics and the sales page so that it has a totally different look and feel. Maybe you include a number of great bonuses that people have been wanting and that no one else is offering with it. Or maybe you decide to create a very similar product (just different enough...) and sell that with master resale rights instead!
The examples above are great examples for how you can differentiate yourself even when others are selling the same resale rights product. But there is one way of differentiating yourself that you typically don't want to do. You typically do not want to compete on price instead. That is the third big mistake people make. Suppose that instead of putting a nice master resale rights package together and selling it for $50, you instead decide to sell it for $1 on eBay. Let's suppose you only want to make an extra $1000 per month. Which do you think would be easier and more likely, selling 20 products in a month (less than one per day), or selling 1000 copies per month (33 per day)? You wouldn't even get the reputation you want. In fact, you would be more likely to find that no one believes the offer because it seems too good to be true! It's much better to add more value to the package and charge a more appropriate price.
If you want to avoid making the three biggest mistakes with resale rights:
1. Imitate what others are doing successfully but...
2. Be just enough different that you're perceived as providing better value, and
3. Charge a fair price for that value.
Keep repeating that process. Even though you're selling other people's products, you can brand yourself by doing something different. Then you will build your business, rather than someone else's business. |
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