If you are in the mobile car wash business or mobile automotive detailing sector you are well aware that your very best customers come from referrals. Phone book ads, flyers and people who simply see the signage on your rig are not usually the best customers. Sure all customers are good, but it is a known fact that most people refer up. In other words they refer to people they perceive to be better clientele with more money or nicer cars.

Knowing this makes referrals even more golden. Marketing you Auto Detailing Services or mobile car wash businesses through referrals makes more than just cents. The best way we have found to get the best referrals is to put a rose or a mint on the center console with a little card folded in half and set like a mini-A-Frame sign which thanks them and inside says.

If you like our work, please tell a friend and receive a fifteen percent discount for each new customer you bring us.

It also makes sense if someone goes over board in compliments of how nice their car looks after the detailing services to ask them for referrals and they will be glad to take some of your business cards and hand them out. Give them three and if they want more they will ask. You must ask for referrals if your want to get the best customers in auto detailing. Consider this in 2006.

Lance Winslow

Currently Lance is retired at age 40 and is running an Online Think Tank Forum while traveling North America. Perhaps considering something extremely challenging to do that will exercise his mind and utilize all his experiences, observations and skills. Any ideas?